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Tiffany’s Got A Brand New Bag
by Stephanie Fierman Tiffany & Co has impressed me over the years. It’s been able to show some restraint when it comes to mucking with the brand while still responding to shifts in the consumer...
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Elegance and Permission
In a way, true luxury brands have it easy. There may be reasons that your customers don’t buy, but not having the money isn’t one of them. But what about upscale-but-not-quite-luxury brands that sell...
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I Guess It Depends
Disclaimer: I am shooting my mouth off here and have seen none of the research that, no doubt, Kimberly-Clark completed and relied upon before launching this product extension. Please proceed...
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Beyaz Creepy As Possible
Birth control ads are strange. Exhibit A: the Nuvaring ad (see HERE) where the gals take off their clothes and climb into a hot tub with their yellow bathing suits on. Each woman has a… each has a...
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Welcome to a new year of bad advertising
I think it’s fitting that my first “bad advertising” post of 2013 has a lesson in it. A sort of, higher meaning. A clarion call. I mean, why not think big thoughts until September or so, when you...
View ArticleHelp me! I cannot get a man because of… stress!
Secret Clinical Strength‘s NEW AD – and direction – bum me out. How have I survived to the ripe old age I have and not been confronted with “stress sweat” and the havoc it can wreak on my life? My love...
View ArticleAnd on to a new year
So I was in a hospital yesterday with my mom (because holidays and hospitals: that’s just how I roll) and I thought one of her doctors was cute. I was trying to be entertaining, so I said to my mom,...
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Faster slather
I’ve written about this seemingly-vexing problem before, but – given that I just spotted an ad for a brand NEW product – I guess Vaseline wasn’t able to handle it. Who are these sad, desperately dry...
View ArticleEat a sandwich, get a shave and come back to me
There are two tv ads running right now with male leads exhibiting some weird hygiene and grooming choices. I find it distracting and sort of… weird. First up is an ad for the Lincoln MKZ. What’s up...
View ArticleFrom the land of WTF…
Ok. Some ads are so weird that I try to turn away and wait – sometimes months, sometimes years – for them to just… go away. There’s one that won’t. Can someone please explain? And here’s a new one from...
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